Second Mile Barbershop

branding / packaging
CHALLENGE

The client required a distinctive branding voice that was traditional yet infused with a contemporary and edgy twist.

SOLUTION

I developed a logo that paid respects to vintage sign work, but with some modern accents.

RESULT

Working closely with the business owner and crafting a unique style has gained Second Mile recognition as the premier barbershop in Calgary’s fashionably elite belt-line district.

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